Account-Based Analytics Software Resources

Traditional email nurture programs drip content to your audience on a pre-scheduled cadence. If a prospect clicks on an asset, and enjoys it, it’s a dead end experience. They would need to wait until the next week to get the next asset. But today’s buyers don’t want to wait, they want information in the moment.With PathFactory, your emails link to a Content Track with your nurture asset bundled up, making it easy for your prospects to consume multiple assets in a single session, effectively self-nurturing at their own pace. This fundamentally changes how your prospects consume your content, and accelerates them through both your nurture program and funnel. You’ll also get invaluable insight into your content’s performance to guide your strategy with metrics like number of assets viewed, and time spent with each asset, so you can continually optimize your strategy for maximal performance.

Yes, PathFactory integrates with all major MAPs including Marketo, Eloqua, Pardot and more.

An educated lead is a qualified lead. By enabling your prospects with all the content they need to accelerate through to purchase, and understanding which leads have truly self-educated, you’ll produce the highest quality, sales-ready leads. By tying the content consumption of each individual lead to opportunity data in Salesforce, using PathFactory, you can easily prove the influence marketing has on revenue.