Account-Based Analytics Software Resources

Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The Performance Insights reporting does require a subscription. It is not uncommon for people to want better reporting, and is a common theme among users. The fact is that there is a lot of data and many people want reporting set-up in a particular way to suite their business, so in my opinion that is a difficult challenge. The most effective way to improve reporting is to create a Smart List report to filter the data that is desired and then importing the data into your report tool of choice. (e.g. Tableau, Google Data Studio, etc.) You also can automat the data extraction with integrations to available in LaunchPoint (https://launchpoint.marketo.com/) or create your own with a Zapier (https://zapier.com/apps/marketo/integrations) integration.

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The short answer is that is the purpose of a marketing automation platform. The greatest benefit is visibility into a wide variety of customer touchpoints, and the ability to use those insights in the campaign logic to determine the next interaction or content preference. All of the leads data and profile data is available in the tool to define and control the optimal user experience. If you are integrating with a CRM, the sales team can be included in closed loop marketing methods. The power flexibility of the Marketo platform can facilitate just about any marketing campaign. If you have a more specific scenario, it may be easier to directly address your question.

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Yes. There is a warning that analytics cannot determine if the email was opened/clicked by the recipient or a CC/BCC recipient. (See docs at https://docs.marketo.com/display/public/DOCS/CC+or+BCC+in+Emails) The system administrator can determine which fields can be used for CC addressing. (See docs https://docs.marketo.com/display/public/DOCS/Email+CC)

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