It's probably the most comprehensive organic analytics tool out there.

There are countless applications. I have found Zuum especially helpful for developing strategic social media marketing efforts.

I liked Zuum so much I that when I moved advertising agencies it was the first tool I requested. Other social tools do a great job monitoring conversations and sentiment, there is nothing else that tracks competitive content like I've found with Zuum. It's very easy to set up and use, it covers the majority of mainstream social platforms, and the customer service is beyond compare. It's so nice to be able to select any period of time that is needed to analyze, from a year of data down to a single day. I love that I can see, on an apples to apples comparison, what is working for other competitors or assumed what has been paid content vs. organic. Although it's not the exact same metrics we use for internal report (ER vs engagements / fan base) it's the best way to gauge audience and top performing content across the board.