It was directed straight to set up its functionality and use its services. No sort of highly technical analytical skills was required. The data provided by the platform was accurate and reliable, so we made our use of its services a daily operating activity for the analytics team. The set of features varies from full competitive data analysis to content and campaign analysis, and to many more. With its offerings of services, we were able to achieve our required data in one place which was possible due to its integration with other tools.

With Zuum, we have all our data in one place We can analyze facebook data seamlessly It wotks well with most social media profiles Content and campaign management is easy

This product is probably the best that I have found for tracking and comparing competitive data. It allows all of the data collected to be shown in one place and is great for presenting social media information to the company as it is laid out in a way which people are able to understand.