YourCX research tools allow to collect quantitative and qualitative feedback from the website & purchasing and maintenance processes. As a result, as Play, we can accurately identify problems and success factors. YourCX are enthusiasts of online research. We have been working for over 3 years, effectively optimizing user paths on the play.pl. YourCX is a full range of analysis experiences tool: 1. Research in the design of new services and functionalities through the verification of research hypotheses 2. Fast and flexible implementation of surveys 3. Dynamic optymalization of the research course – monitoring the results and recommending changes, so that we receive the most reliable feedback from users 4. Reporting panel – innovations and automating the analysis of results so that we can work on conclusions as soon as possible. 5. Combination of results with passive data analysis – 360-degree view of user's behaviour YourCX supports us at all stages of customer experience research projects – from design of research to analytical support and cyclical research summaries. The collected data is used by employees of different departments of the organization, which gives a synergy effect in the field of optimizing the experience of our clients and users.