What I like most about Wix is the balance it strikes between creative freedom and ease of use. The drag-and-drop editor is genuinely intuitive, so you don’t need to know a single line of code to create a professional, polished website. Whether I’m tweaking layouts, adding attractive visual elements, or setting up an online store, the whole process feels smooth and seamless. On top of that, there’s a wide selection of modern, well-designed templates that give you a strong starting point, no matter what industry you’re in.

Wix values design above all, it seems Wix was built so that everyone can make their dreams of having the best website come true, integrating features that make the website complete, store, booking, hotels, restaurants, etc. Although performance remains the Achilles' heel due to its infrastructure and how Google measures it, but that's another story that maybe Wix will look at in the future, the price keeps rising even though almost nothing has changed in the last two years, the price has really punished users because before everything was included, now everything is charged separately, even the smallest features are charged separately and now Wix is indeed the most expensive on the market and it's not even the most complete in solving things that others have as standard, it has integrations with external apps that simply make everything even more expensive, customer support has declined significantly, incorporating AI has been the failure of support, there are no longer logical responses to simple problems, developers think that the customer or anyone is an expert in writing what they think or want and that is a fatal mistake.

Wix Studio has become a key tool for our agency because it combines professional design, development speed, and operational control. It allows us to create more structured, responsive, and scalable sites for different types of clients, maintaining efficiency in the production process. We especially value the flexibility of the editor, the CMS options, the integrations, the automations, and the ability to deliver more complete solutions without relying on heavy development.