flexibility and ease of use of the tool

The most interesting aspect is definitely the ability to customize the software in almost every small part, from the name of the tabs to the more complex structures of automation and workflow management. The software is also quite lightweight and, working on the web, runs very well on any machine, even the oldest ones. The part I definitely appreciate the most is the ability to have open APIs, which allows me to integrate the CRM with any external software, from Google Apps Script to Cloudflare. The only limit is given by the external software itself, but so far I have done everything I needed with great ease. An honorable mention to the technical support, always decisive and effective.

It is interesting to have the possibility to modify the interface of the various modules according to needs (although, clearly, with customizations for a fee). Moreover, it is reassuring to know that you can talk to someone when needed: the sales representative and the technical representative are always available. There are also many native features, which are far from negligible.