There's a lot to love about Vector. I love the way that it displays data now within Funnel Vision, and allows me to take immediate action without any delays. The fact that it can uncover at the contact level is extremely helpful for quick actioning and immediately working through potential losses from a lead form. The user interface is pretty basic, but it gets the point across for the type of tool that it is. It was really easy to stand up. Implementation was intuitive and we were quickly up and running, even prior to our CSM call to get onboarded. Support is top tier and is constantly operational. Any questions that are asked are generally pushed almost immediately and their code commits are extremely fast on feature requests and needs. We use Vector every single day, and it's now part of our workflow.

The best part about Vector is its intuitive and user-friendly interface, which allows me to build hyper-targeted ad audiences without struggling with technical issues. This also allows for super easy integration.

I'll go bold and claim that Vector's wizardry is spawning a CATEGORY of B2B marketing that stands to alter how enterprise orgs develop & execute GTM strategy. My favorite part about Vector's technology is...all of it! It's worth mentioning that at this stage in Vector's ascent to dominance, founders Josh & Nick are extremely nimble (aka, responsive and collaborative). Take full advantage of this while you can and they can, as it'll pay more dividends than I have time to list.