Unity is the world’s leading platform for creating and operating interactive, RT3D content. Creators, ranging from game developers to artists, architects,and automotive designers to filmmakers and more, use Unity to make their imaginations come to life. The Unity platform provides a comprehensive set of software solutions to create and operate real-time 2D and 3D content for multiple platforms, including mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

Luna’s unified app marketing platform allows marketers to build high-performing interactive creatives at scale, deploy them across channels, and leverage automated optimizers and deep data insights to drive incremental growth. With one powerful platform, Luna creates a unified point of access for every member of the marketing team to control their app marketing activity and drive incremental growth. Luna combines the capabilities of Luna Labs and Bidalgo, both acquired by ironSource in 2021.

AdQuality by ironSource is a comprehensive solution designed to help app developers monitor, analyze, and optimize the advertisements displayed within their applications. By providing full transparency into ad content and performance, AdQuality ensures that ads align with brand values and deliver a positive user experience, ultimately enhancing user retention and maximizing revenue. Key Features and Functionality: - Creative Overview: Access a gallery view of all ads served to users, enabling quick identification and reporting of problematic content. - User Experience Analysis: Utilize built-in tags to detect creatives, advertisers, and networks causing quality issues, and understand their impact on user churn. - User Ad Journey Review: Examine how users interact with in-app ads to resolve support tickets and ensure a seamless experience. - Ad Performance Metrics: Filter creatives by revenue, impressions, click-through rates (CTR, and quality CTR (qCTR to assess ad effectiveness. - Visual Reporting: Gain insights into ad content trends and find the optimal balance between revenue generation and user retention. - Unwanted Ad Alerts: Set up notifications for specific creatives, advertisers, or high-content-rated ads appearing in your app. Primary Value and Problem Solved: AdQuality empowers developers to maintain control over the ads displayed in their apps, ensuring they are appropriate and non-disruptive. By identifying and addressing ads with deceptive UX patterns, offensive material, or poor design, developers can enhance user satisfaction, reduce churn, and protect their brand integrity. This proactive approach leads to a more enjoyable user experience and optimized monetization strategies.