-So many connectors, very easy to get connected and setup -So much flexibility with branching and looping -No-Code/Low-Code/Lotta-Code all in one place. -Far more flexible than Zapier while also not being as easily accessible to those outside Operations. -Mandatory Foldering -Incredibly helpful Support Community -Daily/weekly/monthly tasks become one time builds

Tray provides the ability to create advanced automation (usually within the ETL sphere, at least for us) without the need for a huge staff to provide upkeep in addition. As opposed to something like cron jobs writing out to an external logging service, Tray takes care of all of this by putting it all into one workspace.

Drag, drop and configure. It's as simple as that.