The automation features are very simple to use, so my company is basically handling all of the standard rental communications/inquiries on its own now. I had a couple other rental management programs before this one and they never got the automation part right...it's extremely important to me. There's also the calendar I have to mention - this is by far the best master calendar feature I've seen yet. They sync up 8 different channels and 6 properties of mine into something I can actually read. The amount of control I have here is crazy too.