Service Quality Measurement (SQM) Group is a North American QA, CX, and Benchmarking automation company founded in 1996. We help contact centers improve customer experience by combining AI-powered auto QA, predictive CSAT scoring, benchmarkable CX metrics, customer and employee research, agent self-coaching, and industry-leading CSAT excellence awards and badges. Our solutions help organizations identify what drives customer satisfaction, reduce repeat contacts, improve compliance adherence, and motivate agents to deliver world-class customer experiences. Through predictive insights, benchmarking, and recognition programs, SQM empowers contact centers to improve performance, strengthen agent engagement, and achieve measurable CX results.