I like how easy it is to customise to your preferences. The UI is very intutive and it is very easy to get support if you need it using the chat - e.g. there was an issue with a dropdown on my contact form and I reached out and it was fixed within 10 minutes. It's also handy that you can have database in the software rather than having to link out, but still useful that you can link to other database software.
Not only is the solution affordable, it has the features I need without programming. And, the AI assistant helps create complicated formula fields so I don't have to learn the function library.