What I like best about Sitecore DXP is how it handles everything in one place. We've been using it for content management plus personalization and it's really solid. The personalization with xDB and the ability to create personalized experiences without relying too much on devs is a big plus. Content editing is quite intuitive for marketers, and as a developer, the headless and MVC support gives a lot of flexibility. It's scalable and reliable for large enterprise sites, which is what we needed.

What I like most about Sitecore is that it provides a good overall digital experience with strong content management, integrations, performance, and personalization capabilities. From a Senior Quality Analyst perspective, I find it good for functional, regression, integration, and end-to-end testing, especially when working with Katalon and Selenium. The UI is easy to understand once we get familiar with it, and the integration options are useful for testing different systems and APIs. Pricing is on the higher side, but for enterprise projects the ROI can be good. The onboarding has some learning curve, but support and documentation help. I also like the AI and personalization features, as they can help deliver better customer experiences. Overall, Sitecore is a powerful and reliable platform for enterprise-level digital solutions.

I've been on Sitecore for about 8 months now, mostly living in Content Hub and Pages, with Personalize being the thing I've actually gotten excited about. Coming from a previous role where I had to file a ticket with dev just to swap a headline on a landing page, the shift to Pages feels like a big deal to me even if it's probably table stakes for people who've used other DXPs for years. It's drag and drop, I can see how things will look on mobile vs desktop before publishing, and I'm not bugging engineering every other day anymore. Took me a good month to stop feeling clumsy in it though, not gonna pretend it was intuitive on day one. Personalize is honestly the star of the show for my team. We ran audience-specific variants on a campaign a couple months back split by industry, and what used to be a multi-day back and forth with dev turned into something I set up myself in an afternoon. That alone has changed how many test ideas we actually get to run instead of just talking about. Can't really speak to integrations, if I'm being honest - that's all handled on the dev side and I haven't touched it, so I'd rather not pretend otherwise here. Performance has been fine on my end. We had a launch where traffic spiked way past what we planned for and I didn't hear a single complaint about the site choking, which, when you're the marketer, is really all you're hoping for you don't want to be the reason engineering has a bad week. Pricing is where I go back and forth. It's expensive, and I'm not in the room when the contract gets negotiated so I can't give you hard numbers, but looking at how much manual work Personalize alone has taken off my plate, I think it earns its cost over a longer stretch. Just don't expect it to feel like a bargain in the first few months. Support's been okay. Our onboarding contact knew the product well and actually answered questions instead of reading from a script, which I appreciated. Docs are decent for the stuff I use day to day. Ticket turnaround on the messier issues has been slower than I'd like, though nothing that's blocked me for long. AI features I've barely scratched the surface of played around with the content suggestion tool inside Pages once or twice, and it's fine, nothing that's changed my workflow yet. Feels like a "check back in a year" kind of feature more than something I'd sell someone on today.