I like how user-friendly Sigma is. I'm not a data analyst but work with data, and it makes it really easy to pull in data and work with it in complicated ways that don't require coding. Input tables and calculated fields are really useful, and being able to link data via specific columns is a big plus. Sigma allows me to pull data in from various sources and add new information to evaluate or answer specific questions. It's really easy to use, even though I'm new to Sigma.

The speed to get something started. You can build a complex query within minutes.

It's strong support and functionalities like write back and performance on top of millions of records.