Very simple to access and has titles for different aspects of SEO e.g. Audits, backlinks, competitors keywords, your keywords.

The rank monitoring is extremely handy, and is easy to use. I haven't found anything else that shows ranking of particular keywords as simply and succinctly as this. I also like the fact you can research competitors keywords, and backlinks. Overall the amount of tools that are included all in one place makes this so much simpler and easier than having to use a handful of different sites, all of which come with limits to how many times you can use them or limit the amount of keywords etc. Integration with Search Console/Webmaster tools is also great and shows you actual visits alongside predicted visits.

What I like and enjoy about using this software is how nicely the dashboard lays out what is going on with my site. In addition, the On-Page SEO, Site Audit color-codes the problems, with red being critical along with easy-to-understand instructions on how to fix the SEO problems. 

The software has a nicely laid out list of tools that can help boost the ranking of my blog posts and website as well. Just some of the tools available are
 Rankings: Current and History. Competitors: Competitor’s Keywords, Organic Research, Keyword Gap, etc, 
Research: Keyword Research that includes Keyword ideas and Competitor’s Keywords. And finally, the support is amazing. They will get back to you in a very reasonable time, very quick in most cases, and help solve the issue in no time.