Besides the obvious SEO audit because that always needs monitoring. The biggest plus is the keyword tools. Keyword research, analysis, keyword gaps and on-page analysis.

I love the Rank Progress report, it allows me to easily see both where progress is happening and where I have gaps in one very simple report. The development team has been very responsive over the years to customer feedback and has evolved the tool with the times. I occasionally use the white label feature which is nice, when I have to give clients access - otherwise having PDFs and Excel versions of key reports is what I mostly rely on. All of my peers use SEMRush but I feel that by using SheerSEO my workflow is different, and better, than most, because of the way I am looking at the data. My philosophy is, do something a little different from the mainstream and you can usually outrun everybody else, and SheerSEO helps me do that. The extensive content optimization and competitor info is great, and now with keyword research features in it, this tool is really doing it all.

The personalized service and features. It's actually very robust.