I've been using Rampmetrics for a few years now, and it's been a game-changer in understanding how marketing influences buyers throughout their journey. The platform makes it so much easier to analyze and share campaign performance with leadership. I especially value the ability to break down data across multi-touch, first-touch, and last-touch attribution, as well as cohort-based full-funnel analytics. Plus, the user-friendly interface makes navigating even the most complex data feel seamless and intuitive.

The best part of Rampmetrics is that it brings clarity and efficiency to tracking Marketing campaigns' performance and overall how Marketing activities influence pipeline. Before Rampmetrics our team had to manually sort through campaigns in Salesforce, and verify that a deal was truly created through a Marketing activity by auditing touchpoints. To put it in perspective, it would take us at least 3 hours to manually audit Marketing activity across 150 prospects. Given our campaigns typically involve thousands of prospects, this was not feasible. Now with Rampmetrics that work is done quite literally in seconds.

I like that we can look at influenced pipeline for individual campaigns.