Has a great Salesforce.com integration which flows both ways. RampMetrics pushes data into SFDC and brings SFDC fields and configurations into the RampMetrics app. We used RampMetrics data within SFDC and within the RampMetrics UI. Easy to flow back and forth. one use case was integrating RampMetrics campaign attribution data within lead views for the sales team.

Rampmetrics was designed by Marketing Ops professionals to get work done internally. Turns out their product was highly competitive with all the other players. It's a nimble product that continues to be iterated on, improving as demand increases. It's nice to have a problem to solve and to be able to work with the Rampmetrics team to derive a solution, and if that requires a product enhancement -- they make it happen.

RampMetrics approach to attribution is very well thought out - they recognize that there isn't a "single" question you want to ask of your attribution data, but many questions. They've designed their "multi-dimensional" data model so you can do deep exploration of which channels are leading to conversion at all funnel stages. In addition, the team is incredibly flexible with their implementation time and real experts on marketing operations and analytics. They are a joy to work with.