The time it saves me on recruitment and incentive management. These tasks, which used to consume a significant portion of my workload, are now much more streamlined

Rally is highly intuitive for Research Ops professionals, as well as both seasoned & novice user researchers. Its wide range of easily customizable templates, robust integrations (i.e. Salesforce) & hefty participant pools make it ideal for recruiting customers with quick turnarounds. Rally's customer support is fabulous - being a small company, their dedicated Slack channel ensures that all questions & feedback are not only seen and answered in a timely manner, but also give a human side to the sometimes rigid and robotic world of customer support that's often dominated by chatbots (nothing against chatbots, of course, but sometimes it takes a human being to help!).

I like that the company is evolving its products and offerings based on the feedback of real practitioners. Not only that, but seeing those updates happen in real-time is incredibly helpful.<br><br>For instance, the addition of the booking feature within the interview section came just in time and was a lifesaver. It allowed me to stick to my interview schedule for a study, eliminating extra steps that the participants would typically have to take.