I've worked with, and for, various PR and marketing agencies in the past, so I have the unique ability to compare and contrast both from the client side and the agency side. I love that Propllr is focused and strategic—we always know exactly what they're working on and why. They're extremely organized, and that keeps us organized too. They are not complacent—they push us to stay active, to find ways to communicate our message even when we don't have specific announcements or low-hanging PR fruit. I feel like they're really invested in our success. In particular, they have been tremendous at rolling with the inevitable changes that come with working with a company that's just getting started and finding its way. Their perspective having worked with many startups has been invaluable for us. On the content side, they have quickly grasped our business and our goals, and how we are hoping to use content to help reach them. They are frankly good, journalistic writers, which keeps us from sounding too sales-y and ensures we're providing valuable information to our audience that doesn't feel like it's wrapped in a pitch.

After working with the entire spectrum of PR pros, from independent contractors to the likes of Edelman and Weber, I can say that Propllr will give you better ROI for your PR $ than firms 10x their size. Some of the reasons: right sized for a growing business like ours. There is no overhead, no B.S. like we got at larger firms, and there's more accountability than we got from solo "domain expert" PR mercenaries we tried. Their fees are low compared to what other PR firms charge for the same scope, sometimes 50% lower than what other firms quoted me for same thing. They have a midwestern work-ethic (yes it still exists). And I would say the learning curve is shorter and faster with Propllr than other PR pros I worked with. Always there is this commitment to help beyond the scope of what we asked for. For instance: nominating our firm for all the awards out there we've never heard of as a perfect value add to what's in the scope. And they do not over promise like I've seen time and time again with firms who got lucky with one client (hot product, right timing) and then turn around and try to promise me same thing. Refreshing...!