I like being able to see how a brand actually shows up across different AI platforms rather than relying on traditional SEO metrics. The visibility and citation insights make it easier to see what is influencing AI responses and where content could be improved. I also like that the platform connects the research with practical content recommendations!

The product is constantly developing: new features, new AI model integrations become available day to day those become available though vendors (OpenAI, Anthropic, etc.), better workflow design. The ability to integrate Profound with the project management tools we use every day such as Slack. And what is the most important all that are not just features – it's the toolkit that help us and our clients get proper AI exposure we need. The last thing to mention here is the support / onboarding materials available as Profound is not the easiest too to work with (which is good – otherwise our clients would have worked with Profound directly, haha)

I think the agent UI is fantastic. The graphs are intuitive and make complex data tell consequential stories. Google Analytics integrations and profound MCP connections allow my Profound instances to work well with my current workflow. I the query fanout has a quick turnaround, so performance is easy to measure. ROI is made clear by actionable insights derived from true marketing connections. Profound University was a unique onboarding experience, and it made learning this tool a breeze. Finally, AIM (the AI assistant) is incredibly fast, adept with my data, and a trusted assistant for serious deliverables.