What I like best about Prepr CMS is how easy it is to configure audience segments and use them directly for personalization and A/B testing. The platform makes these advanced features feel accessible, without requiring too much technical setup or complexity. I also really like the overall UX and general ease of use. The interface is clean, intuitive, and easy to navigate, which makes day-to-day content management straightforward and efficient. Onboarding was smooth as well, with helpful guidance from the support team. The built-in integrations are another strong point, making it easier to connect Prepr with the rest of our stack.

I like the flexibility and that you can re-use components on different pages without having to make them multiple times.

Clean, UX-friendly canvas. The option to add filters—shared or private—makes it easy to find content items. Overall, the filtering is solid and works well.