The tracking capabilities and multivariate options for product testing are quite useful.

I find the UI and logo of PostHog very cute, which enhances my overall user experience. I also appreciate the availability of many products within PostHog that I can use together, providing me with a cohesive toolset for my analytics needs. It's convenient to have all functionalities accessible in a single place, making my workflow more streamlined and efficient. Additionally, I found the initial setup of PostHog pretty easy, which made onboarding with the software a smooth process.

The best thing about PostHog is it's ability to automatically collect the majority of relevant analytics information without having to manually identify each event/item of interest. This is not the case with the main player in the space, Google Analytics.