I like that it is a one stop shop for almost all the needs for running a software company regarding product. Also, it is pretty inexpensive to start with.

Really great product analytics platform, easy to use and get started with. Very clear well written documentation in their open handbook and plenty of example of how to track the things we need. The new AI features make it easier to build dashboards. Love the opiniated UI. Good Freemium pricing and integrations with backend for ETL.

User experience and detailed set of features and pay as you go pricing and the way they explain everything