I like Plerdy’s heat maps. They show where visitors click, how far they scroll, and where they give up on a form. When I show clients a heat map of their own site, they’re impressed, and it opens up a better conversation about conversion. Plerdy is quick and easy to set up, and I can add the tracking code through Google Tag Manager as a single tag; it was working the same morning without installing anything on the website itself. The AI connector is a good addition too: I signed in through Plerdy without copying a token, and I like that access is read-only and the settings page clearly explains what the AI can see and what stays in Plerdy. Plerdy is my preferred heat map tool. It’s easy to show clients, affordable for us, and does everything we actually want. When I set it up manually, it was easy and I don’t remember any frustration; now AI does it for me.

What I like most about Plerdy is the range of website analytics and optimisation tools available in one platform. Features such as heatmaps, session recordings, SEO analysis and conversion tracking are useful for understanding how visitors interact with a website and identifying areas for improvement. As a digital business, I appreciate having these capabilities together rather than needing multiple separate subscriptions. I originally purchased Plerdy through AppSumo, and the continued product development adds value to that investment. The recently announced MCP integration with AI assistants such as ChatGPT and Claude is particularly interesting and something I’m looking forward to exploring further.

I can clearly see what’s going on with my site, which makes it much easier to understand what’s happening.