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Pathmatics (By Sensor Tower)

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345 reviews
  • 1 profiles
  • 3 categories
Average star rating
4.3
Serving customers since
2011
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Pathmatics (By Sensor Tower) Reviews

Review Filters
Profile Name
Star Rating
198
119
20
7
1
Adam C.
AC
Adam C.
04/16/2021
Validated Reviewer
Verified Current User
Review source: Seller invite

Gives me business intel in a digestible way I haven't found anywhere else

The UI is very clean and intuitive. It's easy for brand new users to jump into the data and extract valuable business insights very quickly. The page loads information fast, making it easy to follow a path of investigation and understand how advertisers are spending their dollars.
Blake P.
BP
Blake P.
Marketing Strategy & Partnerships at WITHIN
04/09/2021
Validated Reviewer
Review source: Seller invite
Incentivized Review

Best source of media data I've been able to find

Pathmatics has the most data surrounding different channels including device breakdown. Top creatives feature makes it easy to see everything in one place. Overall, the data gets very granular and provides a great overview for prospecting.
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
04/09/2021
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Intuitive UI, great for competitive spend and creative

Without much training needed, most users can navigate the platform pretty easy to find spending by channels, top creative and additional site details. The dashboard is great for a quick glance on competitive spend, top creatives, spend by form and sites when you are under a time crunch or need a fast lookup for a client.

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HQ Location:
Santa Monica, CA

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@Pathmatics

What is Pathmatics (By Sensor Tower)?

Pathmatics by Sensor Tower is a digital marketing intelligence platform that provides comprehensive insights into the digital advertising strategies of brands, publishers, and advertisers. As part of the Sensor Tower family, Pathmatics delivers in-depth data on ad placements, campaign strategies, and spending across various digital channels including social media, display, video, mobile, and native advertising.This platform is tailored to help marketers optimize ad spending, maximize return on investment, and outmaneuver competitors by offering visibility into competitors' advertising activities and trends. Pathmatics transforms vast amounts of ad data into actionable analytics, making it easier for businesses to plan, execute, and analyze their marketing strategies effectively.To explore more about Pathmatics and how it can enhance your digital advertising efforts, visit their website at [https://www.pathmatics.com/](https://www.pathmatics.com/).

Details

Year Founded
2011