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Pathmatics (By Sensor Tower)

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345 reviews
  • 1 profiles
  • 3 categories
Average star rating
4.3
Serving customers since
2011
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Pathmatics (By Sensor Tower) Reviews

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Profile Name
Star Rating
198
119
20
7
1
Verified User in Online Media
UO
Verified User in Online Media
05/06/2021
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Pathmatics is the path to digital $

Pathmatics is easy to use and allows me to prepare for exploratory meetings with prospects and existing clients quickly. The simple layout and aggregation of both Spend and Creative will enable me to have insights into a brand's strategy before having a meeting with them. It also allows me to discover prospects who aren't on my radar, but are currently using platforms or strategies that I can competativley offer.
MS
Megan S.
05/06/2021
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Awesome, Directional Insights

Pathmatics offers a friendly UI that is easy-to-use and navigate. You can type in the name of any client, prospect, competitor, etc. and get insights in seconds. Then you can export those insights into multiple format types, whatever suits your needs.
Verified User in Consumer Goods
AC
Verified User in Consumer Goods
05/05/2021
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Great digital measurement tool with a fast data turnaround

I enjoy how quickly data populates into the program. If a brand just launched a campaign, we can typically see spend, impressions, and creative examples within the first 48 hours. This is unlike any other measurement platform I've used, where there is usually a lag in data collection that lasts 30-50 days.

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HQ Location:
Santa Monica, CA

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@Pathmatics

What is Pathmatics (By Sensor Tower)?

Pathmatics by Sensor Tower is a digital marketing intelligence platform that provides comprehensive insights into the digital advertising strategies of brands, publishers, and advertisers. As part of the Sensor Tower family, Pathmatics delivers in-depth data on ad placements, campaign strategies, and spending across various digital channels including social media, display, video, mobile, and native advertising.This platform is tailored to help marketers optimize ad spending, maximize return on investment, and outmaneuver competitors by offering visibility into competitors' advertising activities and trends. Pathmatics transforms vast amounts of ad data into actionable analytics, making it easier for businesses to plan, execute, and analyze their marketing strategies effectively.To explore more about Pathmatics and how it can enhance your digital advertising efforts, visit their website at [https://www.pathmatics.com/](https://www.pathmatics.com/).

Details

Year Founded
2011