Product Avatar Image

Pathmatics (By Sensor Tower)

Show rating breakdown
345 reviews
  • 1 profiles
  • 3 categories
Average star rating
4.3
Serving customers since
2011
Profile Filters

All Products & Services

Profile Name

Star Rating

198
119
20
7
1

Pathmatics (By Sensor Tower) Reviews

Review Filters
Profile Name
Star Rating
198
119
20
7
1
Lindsey M.
LM
Lindsey M.
Brand Partnerships at iHeartMedia
05/04/2021
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

GAME CHANGER!!

Showing up to client meetings full of insights and data. This has helped my overall CNA process and prevents me from asking questions that I can easily research myself. This way, we can be 5 steps ahead of where we were before. REALLY LOVE FEELING LIKE A TRUE EXPERT/RESEARCHER WHEN I WALK INTO A MEETING!
LM
Lauren M.
05/04/2021
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Good resource but should be used as guidance

Pathmatics is a good resource to see what media your competitors are running. You can see creative messaging across their media and a full breakdown of what websites they have media running on, along with impressions and spend. You can also see the allocation of spend/impressions across Display/Video/Social Media. Another helpful tool is the graphs they include, as you can see MoM or Quarterly spend across all sites as well.
SC
Simon C.
04/21/2021
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Great product to get an idea how/ what your competitors are doing

Pathmatics is a great product to get an idea of how your competitors are doing. Also, what they are doing across digital channels. Handy to have info for digital activity across markets.

About

Contact

HQ Location:
Santa Monica, CA

Social

@Pathmatics

What is Pathmatics (By Sensor Tower)?

Pathmatics by Sensor Tower is a digital marketing intelligence platform that provides comprehensive insights into the digital advertising strategies of brands, publishers, and advertisers. As part of the Sensor Tower family, Pathmatics delivers in-depth data on ad placements, campaign strategies, and spending across various digital channels including social media, display, video, mobile, and native advertising.This platform is tailored to help marketers optimize ad spending, maximize return on investment, and outmaneuver competitors by offering visibility into competitors' advertising activities and trends. Pathmatics transforms vast amounts of ad data into actionable analytics, making it easier for businesses to plan, execute, and analyze their marketing strategies effectively.To explore more about Pathmatics and how it can enhance your digital advertising efforts, visit their website at [https://www.pathmatics.com/](https://www.pathmatics.com/).

Details

Year Founded
2011