Optipub has been a total game changer for our business. Email deliverability has improved, segmentation is excellent, and their team is super responsive that always goes above and beyond.
We finally found a platform that has everything we need (plus a ton of features we plan on using in the future).
Their platform is built to be on the cutting edge of the latest email marketing and digital marketing techniques. The team is also extremely knowledgable and you will never feel like the team is not giving you straight answers or helpful advice. They are also more responsive than anyone in the industry. Their platform is top-notch, second to none.
AA
Austin A.
Marketing Technology Expert | Founder at Titan Unlimited
Optipub has a ton of features, it is very feature rich making it a true all-in-one platform.
Email and SMS are offered for communication with dedicated IP's (which are not insanely marked up like at competitors) allowing you to take full on control of your own deliverability. Plus they have a tool Postmaster Plus which integrates with SNDS and Google Postmaster to pull in all your deliverability data to stay in full control.
Other features we use daily besides email and SMS is the landing pages/campaigns/link builder features. We build out our campaigns through optipub bypassing the need for a clickfunnels, leadpages, or other external platform and allowing you to chain assets together in a flow (Video to LongForm to Orderform etc). They are currently building out the ability to do orders, upsells, downsell, etc through optipub in the future and looking forward to that.
Overall for a publishing business this is THE software to use. I have used Salesforce/ExactTarget, Hubspot, Infusionsoft, Iterable, Beehive, and many others in my career, but Optipub is THE software for publishing businesses. Other niche's can totally work here, but for publishing you won't find better.
The last comment and I think the BEST feature is the product support from Kyle, Matt, and the rest of the OptiPub team. They are quick, helpful, and always improving the system through feedback. They work very timely to make improvements, are always squashing any bugs reported and are easy to get ahold of a real person anytime you need help. You just won't find that on any other platform, if you truly want a partner and to be able to communicate to the team who builds the software your company relies on then this is it.
I have successfully implemented Optipub in a few clients businesses, and this is the one that gets my top of list recommendation.
OptiPub is a digital advertising platform that specializes in optimizing the online presence and reach of its clients. Through their website, https://www.optipub.com, OptiPub offers a range of services designed to enhance digital marketing strategies and boost engagement across various online channels. Their offerings may include solutions for social media marketing, search engine optimization, pay-per-click campaigns, and content creation, all tailored to meet the specific needs and goals of businesses seeking to improve their digital marketing outcomes and overall internet visibility. OptiPub leverages modern technologies and industry insights to deliver measurable results, making them a potential partner for businesses looking to enhance their digital footprint.