We adopted Omni for the multiple ways for end users with different skills and backgrounds to access data (drag-and-drop, sql, spreadsheet-style formulas...), but we stay for the powerful modeling layer that also stays out of your way until you need it, and near-instant high quality support on Slack. Implementation was a breeze, and it is some of our most-used internal software, with a large majority of our company as DAUs.

I really like working in the "Develop" mode where I can define, provide descriptions, and create and modify and dimensions all in one place. It is easy to maintain and control our datasets and 'topics' which results in consistency across all dashboards.

The best thing about Omni is it's flexibility. It's easy to build out and work with the shared model when that makes sense, but it's also super easy to build a quick report from custom SQL when there's a new question or data set. And if you want to use that custom SQL in the shared model, that is super easy to do.