I like the APIs and the automation possibilities offered by Metricool. I consider it a 'white hat' tool. I find the documentation sufficiently good and the initial setup quite easy. But above all, I would recommend the exceptional advice I received from Astrid. Truly a person of rare availability and competence, extremely proactive and highly collaborative. Better than any expectation.
I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online, providing helpful percentages. This aspect of the software impresses me, and I find the analytics overall to be fantastic. I appreciate the freemium offering of Metricool, which enables me to manage a month's worth of content. The planning tool available in Metricool is one of my favorites due to its efficiency and usability. Metricool's platform stands out to me in terms of look, feel, and pricing when compared to other tools I've tried, like Buffer, Hootsuite, and Social Curator. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them. Additionally, the initial setup of Metricool was straightforward and intuitive for me, enhancing its usability. Overall, the value it provides makes it a worthy tool in my social media management arsenal.