For a company like ours, where every promotion leans on strong destination imagery, having one searchable library is a big win. The AI auto-tagging does a lot of the heavy lifting. It gives our photos a useful baseline of searchable tags, so finding a certain landscape, setting, or style doesn’t depend on someone having named a file well. I also like collections. I can group images by destination or campaign, so the right visuals are already pulled together when a promotion comes up. And share links make it simple to send assets to colleagues or partners without attaching files or digging through folders.

The biggest benefit is having our product visuals and marketing materials organized in one place. With different wallet finishes, materials and customization options, having a structured asset library makes a real difference when preparing product pages and campaigns.

The sharing and collaboration capabilities stand out. It is useful to have a common place for materials rather than depending on email attachments or separate copies stored by different people.