Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.)
It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well.
I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out.
Localytics is a marketing and analytics platform for mobile and web apps. Localytics works with brands helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty.