it is a good application to use. i like it a lot

The UI. Very intuitive and integrates seamlessly with LinkedIn

The personalization is the standout for us. Being able to insert custom variables, personalized images, and dynamic snippets means our cold emails actually read like they were written for one person rather than blasted to a list, and that's made a real difference in reply rates. On top of that the interface is genuinely easy to work with — we can build and launch a campaign without needing a specialist to run it, and new team members get up to speed quickly. The built-in deliverability tools (warm-up and inbox management) give us confidence that our emails are actually landing in the inbox, and having email plus LinkedIn steps in a single multichannel sequence keeps our whole outreach motion in one place instead of stitching together separate tools.