Kantar
- 2 profiles
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All Products & Services
With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations. Kantar helps the world’s top agencies, brands, and publishers to optimize their Advertising strategy.
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering results in hours, not days. It features a range of consumer insights tools including validated research solutions, simple consumer feedback surveys, syndicated reports and data packages. Our best-in-class analytics dashboards give you control of your view, so you can interpret your results effortlessly. Compare results across tests or versus our norms. The platform is built to flex with your needs, so you can tap into the right amount of support for each project, choosing from self-serve, guided self-serve and expert service options. Available in 60+ markets worldwide.
Kantar Reviews
Verified User in Internet
Everything I need to know about my competition's advertising strategies
Verified User in Broadcast Media
Clunky but valuable insights
About
What is Kantar?
Kantar is a data, insights, and consulting company that helps clients understand people and inspire growth. With a comprehensive range of research services and authoritative data, Kantar provides valuable insights that assist businesses in making informed decisions that can drive growth. They specialize in understanding how consumers think, feel, shop, share, vote, and view, across multiple countries and industries. Kantar's expertise spans various sectors, including consumer goods, media, technology, and health, making it a partner for companies seeking a deeper understanding of their markets and audiences.