What I value most about Improvado is its ability to manage a complex marketing data landscape through a single platform. In our case, it supports integrations across 17 data sources and more than 220 accounts and properties in multiple countries, automating hundreds of extraction processes and consolidating the results in our data warehouse. This has reduced the need to build and maintain separate integrations for each advertising and analytics platform. Another important benefit is that Improvado manages connector maintenance and API version updates. This is particularly valuable for social media platforms, where APIs can change frequently. Handling these updates internally across multiple sources would require continuous monitoring and could create a significant operational burden. The broad connector coverage and the support provided when troubleshooting data-source issues have also been particularly valuable.

How easy it is to use and how well it integrates with our systems

Willingness to integrate and make workarounds for all products that we wanted to report on.