It gives us the ability to access data where otherwise we would not be able to.

Improvado is helpful for bringing marketing data from multiple platforms into one place and reducing some of the manual work involved in reporting. I like having a more centralized way to work with data across different marketing sources, especially when dealing with multiple platforms and accounts. It can make the overall data workflow more organized and scalable.

I really like Improvado's AI agent because it can handle tasks with excellent accuracy and requires very few corrections. The ability to set up new data connections, extractions, blends, and integrations just by prompting it in natural language is a huge plus for me. Additionally, Improvado excels at extracting insights from our data. We’ve also started testing bi-directional pipelines, which allow us to create audiences from our data and push them to ad platforms for targeting, something we find quite useful.