We love how easy it is to setup and immediately the leads start coming through. We also like the integration with HubSpot to automatically store the leads and we can setup workflow automation to automatically send follow up emails to these leads to set a meeting.

We get a lot of traffic to our website that is our ideal ICP but haven't always been the best about nurturing and converting those leads. Identity Matrix has allowed us to gather the data we need on site visitors to push them into a nurture and continue to lead score them and monitor their activity until we think it's hot enough for a sales rep to work.

The ability to learn about your business. Ease to Use.