We run ads for clients and our own Shopify stores at our agency HOOX. Hubble lets us test ad ideas on real people before we put money behind them. I just upload our ad draft, pick an audience, and watch videos of people reacting to them. They tell us what works and what looks bad. Landing page heatmaps are just as helpful. I can see the exact spot where shoppers stop scrolling before they buy.
I really like Hubble's simple and practical interface, which makes user research easy. I can test marketing ideas with a specific target audience and get direct feedback without just guessing. The combination of surveys and video, voice, and screen feedback, along with the AI analysis, helps me understand what people think and identify areas for improvement. When I used it with Google analytics i worked exceptionally well. It's really useful for understanding audience reactions and saves me time by automating research tasks that would otherwise be manual. I also appreciate the AI features, like analyzing responses to identify patterns, and the participant recruitment capabilities, which are particularly helpful when seeking feedback from a specific audience. Overall its value for money comparing the price and the Return we get.