There are a lot of analytic options out there but Hitsteps is by far my favorite to use for my businesses! Everything on the platform is pretty easy to use and understand. It's a platform that is packed with features but isn't cluttered or disorganized.
Hitsteps are one of the greatest real-time analytics trackers I have ever stumbled upon in all my years of using analytics software/plugins. I love the fact that you can use it to monitor every single visitor and still have a true live chat with them using the Hitsteps live chat features.
This is much more than Google Analytics. Knowing where my traffic comes from and laid out in layman's terms helps me understand it so much and market my business much better.