The multitude of layers, the easy way to use the application and it's multiple functions to track the data you need, create triggers at custom events and personalize your entire flow so you can keep track of your audience and see what marketing techniques work and what don't.

Ability to see if the visit is from Bot or Fake traffic

I've found the visitor detail provided by hitsteps is far more informative at a glance than the service I have been using previously over the past 15 years.