I like HighLevel’s automatic lead routing. We get hundreds of leads a day, and it helps connect our 25 reps across the United States with clients who fit their needs. Leads don’t fall through the cracks when they’re in HighLevel. I also find the onboarding workflows and tags useful for sending customers different content, and I can see which ads are generating money and how they’re performing. Our CRM holds almost half a million contacts, and it’s useful for tracking client behavior and actions. I like that HighLevel is an all-in-one platform with CRM, SMS, lead routing, funnels, social, and scheduling features.