As a startup, we are in the early days of starting our partner program. That said, we have been trying to determine which partners we should partner with. CoSell has made this whole partner discovery process super easy. We uploaded our target prospects and existing customers to CoSell, chose our ideal customer profile and then found partners that might be a good fit. After connecting with a couple of partners, we started to see overlapping accounts, of which, we have been requesting introductions into target accounts. We're setting more quality meetings faster, and our partner program is really starting to grow.

We started using Cosell about a month ago, and it's been very helpful in finding common customer/user overlap with our partners. Given that my company sells B2C, CoSell allows for us to perform customer and user comparisons with other partners so we can do co-marketing initiatives (i.e. digital ad campaigns, email marketing, webinars, and events). The team was very helpful in helping us get set up, and we are excited to continue to use Cosell for these types of partnership campaigns.

CoSell gives you a new way of collaborating on deals and intros, both with folks who would be working with anyway, and with new connections you might not have thought about initially.