GrowthLoop has been instrumental in helping us streamline audience creation and activation. Their support team is outstanding — they guided us through on-boarding, ensured we were set up for success, and helped us identify and launch our initial high value use cases One of the standout aspects is their willingness to accommodate custom requests. For example, they helped us make audience information available via our personalization API, which was a huge win for our team. They also iterate quickly, making improvements and addressing feedback at a great pace. The platform significantly reduced the time it takes for our marketers and product managers to build and activate audiences across multiple destinations. Compared to our in-house application, GrowthLoop made audience creation at least 10x faster and significantly increased the number of users (esp non technical) that were able to create audiences, allowing us to scale personalization efforts efficiently. Additionally, it has enabled us to execute on customer segmentation across our marketing and on site experiences. From an integration standpoint, the process was smoother than expected (esp since we already had the key datasets such as customer identity, events, etc ready to plug in) Overall, GrowthLoop has been easy to work with, making it a valuable tool for our personalization efforts across product and marketing.

Building/sizing real-time audiences and exporting to performance marketing platforms like Meta and LinkedIn is a breeze thanks to GrowthLoop. What used to take a painfully long time - and was only limited to static lists - is now a thing of the past. It has improved the efficiency and effectiveness of our paid advertising efforts as we're now ensuring the right messages are getting in front of the right users.

I have really appreciated how collaborative the team has been not only on what is currently offered in GrowthLoop but brainstorming on how we can both grow together and leverage some amazing work that GrowthLoop has in development.