I love how FunnelStory handles churn prediction with such finesse—it's like having a data scientist in your toolbelt. The platform's ability to pull in data from everywhere—be it our product metrics, CRM, or support logs—is fantastic. Using it we've been able to uncover insights that would have taken us signaficanly longer to uncover on our own.

FunnelStory helps me understand my data, and orient my customers onto my funnel. We use FunnelStory for both our presale and postsale processes, and it is integrated with our CRM, CDW and other autmoation systems. We deployed Funnelstory early on, and it was very easy to integrate it into my backend data warehouse. Once the integration is done, everything else is super easy to set up, including journey funnels, automations, and reporting, I user FunnelStory dailly to get updates on imporant changes in my customer base - both highlevel updates (how many customers completed specific milesontre, how many are at risk, etc), and also specifically (where is the customer, what is their usage, features they use, etc.) The team in Funnelstory is super responsive, and they welcome feedback to make their product better. They are always looking for the pain areas and how they can help with their product.

The best aspect of FunnelStory is its out-of-the-box analytics, particularly the Journey funnels and the Accounts view. The initial configuration was pretty straightforward. It was easy to connect to our data warehouse, Snowflake. We had to write some SQL queries to define in-product actions we wanted in our funnel, called Data Models in FunnelStory. This took some time because there were a lot of actions we wanted in our funnel, but it wasn't particularly difficult. Once these were defined and our funnel configured to use them, it became really useful. We could track accounts as they moved through the funnel towards purchase. If any get stuck, especially late in the funnel, we can intervene. The Accounts view is just nice to have in general. If you have a question about how a customer has been engaging with our website, our blog, our open source product, or our SaaS, we can just go to the Accounts view for them. It shows which users are part of an account, every interaction those users have had with our products (as far back as the data in Snowflake goes), where they are in the funnel, etc.