For anyone unfamiliar with workflow automation, Copy.ai is a platform where this lack of knowledge can be easily overcome. The builder and user interfaces are simple and require no coding knowledge, except when you're using the more advanced features (e.g., JSON arrays, APIs, conditional running). Workflows are modular: builders create workflows from pre-defined actions, many of which you can fully customise; actions include (but are not limited to) LLM text generators, research agents, API endpoints, lookup tools, and webpage scrapers. You can also chain and nest workflows to run complex processes with conditional logic. Having separate Teamspaces lets you manage access, and roles support governance and security management. Despite the name, Copy.ai isn't just a content writing platform, nor is it limited to AI tooling. Automations can be designed to extract and store data, conduct research and sync with other tools via API or native integrations. As a newer platform, Copy.ai Agents has yet to be fully implemented; that said, early users are excited by the promise to speed up web content delivery and improve SEO/AEO rankings. Whereas Copy.ai is an automation tool, Agents is a collaborative workspace where the goal is SEO and AEO. Potential keywords are produced using SEO/AEO metrics, and the user selects one to produce content for. The UI presents content as a Kanban-style pipeline: Keywords → Opportunities → Research → Brief → Writing … Each step is AI-generated, but the user can edit, approve or reject content. An exciting and promising addition to the Fullcast offer.

The People! Fullcast is full of wonderful people, foremost among them for me is Leesa Tietjen (Manager, Customer Success) and their Chief Product Officer, Jason. When Fullcast acquired Atrium, they had incredibly big shoes to fill as the folks at Atrium were absolutely Elite top tier partners. But my worries started to ease after Fullcast promoted Jason, the co-owner of Atrium, to become their Chief Product Officer. And then my worries melted away once Leesa became our Account Manager. Leesa maintained the same level of service we had been lucky enough to enjoy with Atrium. She's been a ready, able and proactive partner through and through. In addition to helping success MeridianLink, Leesa also leads the CSM team at Fullcast. Based on my experience with Leesa, my expectation would be that anyone on her team would thrive under her leadership.

The main part about Fullcast best is the ability to deploy different GTM strats across different teams in the same plan