The most helpful aspect of Frase is that it helps create intelligent outlines for content (of any type), along with SEO guidance about what is likely to be most searched for. I also find the tool to be a great way to see what "isn"t" there on the internet already, introducing me to fresh content opportunities. I think the Google Docs plugin is fantastic as well - it fits right in with our team writing tools and practices. The new SEO Add-On is fantastic. I know our organic SEO practice has improved as a result of this tool And the AI writing feature is better than any AI writing tool we've practiced prior. We own several different SEO content development programs, but Frase has become our preferred tool by an order of magnitude. Finally, the Frase team is remarkably responsive and dedicated to its user community. I can't say enough good things about them.

Way to create a document based on internet research and the number of resources the tool offers fully integrated with the internet and ease of understanding the tool.

The ease of use and the fact that it doesn't take hours to get started. As a content manager, I give Frase links to my writers and they just use the Chrome plugin to optimize their content. Also, importing content to optimize into Frase is effortless as well.