Zuko is one of the easiest tools to set up - it takes just minutes before you're up and running and gathering all sorts of metrics on how your website forms are performing. The magic form tagging tool you can use to label your forms and fields in a friendly way is very intuitive to use and means you don't have to get developers or technical folk involved or have to decipher random css ids. I love that you can see overall form performance (views, starters, completions and abandons) and the completion path analysis is a great way to justify where changes are needed. Individual field data is thoroughly reported as well allowing you to see field returns, abandon rates and field time - all great indicators of where an issue might be lurking. The insights dashboard is brilliant for a quick overview of what you should focusing on at a glance. Zuko also allows form and field segmentation comparisons across multiple forms which is very helpful. The monitoring features are a useful added bonus to send rule-based notifications, so even if you're not actively monitoring Zuko it'll tell you when it needs you to pay attention to. As a visual learner, I find the graphical representations of the data really helpful as opposed to endless columns and rows of data, so that's a nice touch for me. Zuko is a must-go-to tool and is a regular in my arsenal of optimisation methodologies to help improve website conversions and usability. Their customer support is always very responsive and they go above and beyond to help you when you need it which is a refreshing change compared to other software vendors. The documentation is very thorough as well meaning you're not lost looking for answers when you need them.

1. Ease of setup and use 2. Lots of reports that provide you with data and insights on how your website visitors interact with your form. You're then able to use this data to improve your contact/signup forms and/or signup flows to improve the conversion rates. 3. Great onboarding and support 4. Very reasonable pricing