- Command of the message and MEDDPIC - The amount of time the Force Management team invested in understanding our business - Continuous reinforcement and iteration on the strategy - Instructors are polished, professional and add value every step of the way - Understanding and mastering these concepts opened the doors to take the next step in my career

Starting from our first sales call, the Force team was manically focused on helping us define our required capabilities to go from our current state to an ideal state and realize the positive business outcomes that we were targeting. (We learned later that this framework can be applied in our sales campaigns!). I also really like the hands on continued learning and training approach in the post-training fast start program.

The CoM framework has been easy for the reps. to digest we are 3 months into the roll out and we have seen instant value in how conversations have shifted to focus on business needs. The framework has enabled our reps. to make that shift. I'll also note that we had PattyMac (Patrick McLoughlin) as our front of the room facilitator. PattyMac energized our sales team and company for 3 days and drove engagement levels I couldn't have been more happy with. I'd highly recommend him as a facilitator. Finally, I like that the framework is built by you for you, Force Management works to hold you accountable and challenges you along the way but at the end of the day it's your messaging to your market and they don't make believe to be the experts on that front, even though at the end of it they could sell it right along side us. I've engaged with other less effective sales training methodologies that come in and tell you how to do it their way without customizing it for you, and that has always failed. I'll also note that throughout the project which is a major undertaking Force Managements Project Management team was amazing to work with.